She recently released her new album and announced her new cosmetic line, both branded Rare.
And Selena Gomez looked stunning in a blush pink short dress as she led a slew of celebrities to the Hollywood Beauty Awards at The Taglyan Complex in Los Angeles on Thursday.
The 27-year-old actress turned singer posed with a group of friends before stepping inside the establishment for an evening of partying.
She accessorized with sky-high silver shoes and rings on her fingers.
Selena had her hair up in an easy updo and donned a lovely blood red lipstick that may have been from her upcoming new collection.
The Love You Like a Love Song singer surprised her fans earlier this week when she announced she had been discreetly working on a beauty line.
‘Being rare is being at ease with yourself. I’ve given up on trying to be perfect. ‘I simply want to be myself,’ she remarked in the project announcement video.
‘I believe Rare Beauty can be more than just a beauty brand,’ Gomez continued. ‘I want us all to stop comparing ourselves to one other and simply start accepting our own uniqueness. A snapshot, a like, or a comment do not define you. Rare beauty is about how you feel yourself, not how others see you.’
Rare is expected to debut in Sephora stores nationwide this summer, marking the star’s first major move away from singing and acting since recent collaborations with Coach and Puma.
Producer applied for a patent for cosmetics in 2019, which can encompass skincare, scents, cleansers, all beauty items, and more.
The new Instagram feed for the brand already has over one million followers.