Exclusive Jack Daniel’s Livery Takes Center Stage on McLaren Formula 1 Cars at Las Vegas Grand Prix
In an exciting development for American auto racing enthusiasts, Jack Daniel’s is poised to make a splash on the Formula 1 grid during the highly anticipated 2023 Las Vegas Grand Prix. Celebrating the inaugural year of their partnership, the Jack Daniel Distillery and McLaren Racing have unveiled a distinctive Jack Daniel’s Tennessee Whiskey livery for the upcoming race weekend.
The special livery features prominent Jack Daniel’s branding on both McLaren Formula 1 cars, set against a backdrop of repeating “Old No. 7” logos inspired by the MCL60’s carbon fiber weave. Jack Daniel’s logos will also be showcased on the race suits of drivers Lando Norris and Oscar Piastri, as well as in the team’s garage throughout the Las Vegas Grand Prix.
Leading up to the race weekend, Jack Daniel’s and McLaren Racing released a video titled “Special Delivery,” chronicling the car’s journey from the Jack Daniel Distillery in Lynchburg, Tennessee, to Las Vegas in preparation for the Grand Prix. The video, available on McLaren’s YouTube Channel, injects humor and showcases the personalities of Formula 1 drivers Lando Norris and Oscar Piastri.
Earlier this year, Jack Daniel’s introduced a limited edition Jack Daniel’s Tennessee Whiskey bottle to mark its collaboration with McLaren Racing. During the Grand Prix weekend, the commemorative bottle will be available in select retail outlets around the Las Vegas area.
