Rick Ross never developed a taste for better things in middle age. Instead, he has been cultivating it since he was a little kid.
Robb Report was recently invited by the rapper-turned-mogul to his Star Island residence in Miami Beach to discuss his love of all things opulent. He spoke about how he first saw the value of labels and brands on the playground, how you have to create place in your life for gambles, and the one very large item he still dreams of purchasing throughout the extensive chat, the complete transcript of which can be read here.
The “Hustlin'” rapper revealed how Carol City, a Miami Gardens suburb, was where he first saw wealth as a child. With the introduction of the Nike Air Jordan IIIs—the first iteration of the shoes to sport the now-iconic Jumpman logo—the idea became very tangible. At that moment, he realized that everything, even the clothes you wear and the vehicle your parents drive, conveys information about your family’s socioeconomic standing.
He remarked, “It was real clear when you see a dude walk in and they had those $65 Jordans with the snakeskin on the back, or whatever it was.”Ross is now completely established as a “boss,” having amassed a string of Һit songs and lucrative ventures, and he is intent on using his acquisitions to further his goals. Even though he has a massive automobile collection and a 235-acre estate in Georgia known as the Promise Land, he still carefully considers his spending decisions and consults with his sister and mother, who are his two most trusted advisors. The rapper views his purchases as investments in the Rick Ross brand, particularly the massive ones like his spanking-new Gulfstream G550 plane.”To be honest, Rozay does everything for the team,” he said. For my empire, that is. When I refer to the squad, I meаn the empire, which is my last nаme.And he’s not finished yet. He still has his eye on one significant thing that is within a few miles from his house.”An NFL team is one of the many businesses I’ve always dreamed of owning,” he said. “And the Miami Dolphins would be that.”