With a focus on quality and continuous innovation, Chevrolet continues to develop trucks and pickups that meet the needs and aspirations of customers both inside and outside Southeast Asia.
Many previous generation Chevrolet truck and pickup models are still seen rolling on the roads in Southeast Asia, not only showing that Chevrolet focuses on quality but also demonstrating its enduring popularity at the same time. Chevrolet space in the area.
One-Ton 1918:
The first truck model Chevrolet put into production was inspired by the cars that operate in factories to transport components from one location to another. In the simplest terms, this is a prime example of the form follows function philosophy.
The vehicle features a rolling chassis, open cab, in-line 4-cylinder engine and an open body frame that allows customers to install different body types according to their individual uses. One of the most eye-catching design details is the beautiful logo meticulously designed for this truck model. The unique front end and proportions along with the dark blue, almost black paint job create a sophisticated Chevrolet car, even by today’s standards.
International Series LD 1929:
The 1929 model was one of the first Chevrolet trucks to feature an enclosed cab, setting the stage for the interior design we see today. As with all designs, as functional elements have become bolder, features that focus more on style and comfort begin to become a priority for truck buyers.
This also marked the beginning of a revolution from the purpose-built 1918 truck to a truck with an enclosed cab and a more stylish design. It was also in these truck generations that Chevrolet began introducing a variety of color options.
Half-Ton 1938:
This was the first product of the newly established Art and Color department by Harley Earl and his colleagues (Earl became GM’s first design director), later known as the Design Center. (Design Center). That same year, car and truck designs began to shift, with the Design Center realizing that trucks needed their own identity.
As such, the 1938 Half-Ton is said to be a prime example of the Design Center’s influence on trucks. The vehicle’s proportions have also evolved from the original design, creating a lower and longer truck with a stylish grille and elegant fenders.
3100 Series 1947:
This is one of the most iconic designs in the history of the auto industry – the epitome of nostalgic Chevrolet trucks. The car was such an impressive step forward that advertisers had to give it the phrase “Advanced Design” because no previous car had been so big, strong and sleek.
The 5-bar grille is a step forward from the vertical grille of the past and is also the origin of the characteristic designs of later Chevrolet trucks. The design of the fender has become more harmonious, the car lights are pushed wider to the sides instead of clustered in the middle, creating a stronger, more solid appearance. The result is an extremely beautiful design with excellent proportions.
3124 Series Cameo Carrier 1955:
Known as the Task Force truck, the Cameo Carrier is Chevrolet’s first Fleetside design. The surface of the trunk, cabin and fenders have merged into a unified whole, creating an elegant look for the overall vehicle.
This was also Chevrolet’s first truck to be designed seamlessly, meaning that style did not stop at the rear of the cabin. During this period, style became the deciding factor for vehicles and conveyed a sense of style. Inspiring customers to focus more on truck design. This car model represents the golden age of automobile design and decoration in America.
Apache 3100 Series 1958:
The car belongs to the Task Force line and is one of Chevrolet’s most iconic cars for more than a century. This light truck is part of the first truck line with air conditioning, electric steering and electric brakes. The car has a newly designed hood with 4 headlights and a large grille at the front, accompanied by a curved windshield and panoramic rear window.
1967 C10 Fleetside:
Boasting a beautiful, sleek design with thin fenders and strong lines running along the body, gradually narrowing towards the rear. The headlights on both sides are connected by the front bumper, with the Chevrolet logo in the middle – this is a design element that is still maintained today. During this time, metallic paint was introduced to highlight subtle lines on the car’s body that were previously invisible.
C30 One-Ton Dually 1973:
This is the third generation of the C/K square body truck line and is also the first model with a 2-row cabin introduced to the market. Many people believe that it is the first generation of today’s heavy trucks. This vehicle model reflects the outstanding development in its ability to meet the needs of customers – those who use trucks for both work and entertainment. The simple, powerful, purposeful concept is quite similar to Chevrolet’s first trucks.
C/K1500 1988:
The C/K1500 is the first truck with a design influenced by aerodynamics. This generation of cars had a leap forward in design, looking very modern compared to that time. This is especially true of the new interior design with its low, neatly arranged dashboard and futuristic controls. Even 40 years later, the car still looks very modern and sophisticated.
Silverado 1500 LT Z71 1999:
This is the first generation to use the iconic Silverado name. It also introduces many modern design elements that make many customers immediately think of Chevrolet’s current truck designs, especially Chevrolet’s iconic nose design. This is also the first car model in the auto industry to have a 3-part chassis, stronger than its predecessors.
Silverado 1500 2007:
The 2007 Silverado model is designed to be simple, modern and strong with large fenders and a smooth body. The model is also a revolution for the Chevrolet truck line in creating its own identity with a very different nose and rear design. The Silverado 1500 has the look of a strong, “truck” truck, although still heavily influenced by aerodynamics.
Colorado 2017:
This is Chevrolet’s most popular mid-size pickup model today. Made in Thailand for the Southeast Asian market, the Colorado is strong and versatile to suit any lifestyle. The car also possesses a new design, excellent engine performance, excellent steering ability and flexibility even on harsh off-road roads. The refreshed interior and exterior design with a rugged yet sophisticated appearance makes the vehicle the ideal pickup for work and play.
Colorado Centennial Edition 2018:
Model celebrating 100 years of Chevrolet trucks and pickups. The model features special Chevrolet heritage emblems embossed on the interior floor mats, a bed floor spray, and a 100-year badge inspired by the colors and design of early Chevrolet trucks.
Based on the 2018 Colorado High-Country and LTZ, the 2018 Colorado Centennial Edition takes the award-winning Colorado to a new level of quality engineering with a powerful engine and class-leading technology and connectivity , including the latest generation Chevrolet Mylink infotainment system and Siri Eyes Free voice recognition. The 2018 Colorado Centennial Edition will be available in Thailand and Vietnam from November 27.