Jason Derulo had difficulties two years prior. The pop singer-songwriter had several hits in the late 2000s and early 2010s, such as “Whatcha Say,” “Trumpets,” and “It Girl,” but he hadn’t cracked the top 20 of the Billboard Hot 100 in five years. In May 2020, Derulo departed Warner Bros., alleging “creative differences” following the negative reception of his 2019 “2Sides” EP. Did the thirty-year-old finish?
Derulo tried using TikTok throughout the outbreak. Because of a lot of well-made comedy videos and the efforts of artist relations head Isabel Quinteros Annous, Derulo has amassed 51.6 million followers on TikTok, making it the 14th most popular account. Also, the app helped his 2020 single “Savage Love” reach number one in a number of countries. Derulo shared his celebrity with a new generation of young people who were unaware of his past accomplishments. Not the Usher.
Derulo signed with Atlantic Records last year after his TikTok popularity. The TikTok money is good, too—estimates claim a large account of this magnitude might earn $75,000 in advertising income per video, but Derulo says he makes “far more” than that.
Whatever you make of Derulo’s bizarre videos—one featured eating corn from a power drill, another required chopping off his eyebrow—his bank account is likely healthier than ever.
The Florida native already owns a $3 mιllιon mansion in L.A.’s distant Tarzana area, but records show he spent $3.6 mιllιon on a nearly-new Encino home. In December 2020, a non-famous bidder bought the almost 5,000-square-foot modern farmhouse for $3.3 mιllιon.
The new owner left quickly. The house was relisted six months later, but it took Derulo eight more months to buy it. Listing photographs show that person is long gone—the interiors are mostly unstaged and almost empty.