A flex is only deserving of the moniker in the ultra-exclusive realm of the one-percenters, up on Multi-millionaire and Billionaire Mountain, if its price is six digits or more. One such flex is the Billionaire III watch by Jacob & Co.
Whenever it adds a new release to an already remarkable and extremely expensive lineup, whether it’s a production model, limited series, or one-off, watchmaker Jacob & Co. makes news. Creating watches that live up to the hype is the only way to stay ahead of the competition when your business is proving that the seemingly impossible is achievable, as this Swiss watchmaker claims.
This typically entails highly intricate and costly items, accomplishments in haute horology, and noteworthy jewelry pieces – in other words, genuine challenges as jewelry pieces as well as timepieces. That also entails an absurd quantity of precious stones—the rarer, naturally, the better—18K or 24K white or yellow gold for the setting, which is frequently undetectable, and enough diamond carats to destrоy the Titanic.
The 2015 debut of the Billionaire series is the clearest example of this extravagant approach to watchmaking.
The most recent incarnation of the Billionaire, which is also the most costly ($20 million) and unique in its sort, was unveiled earlier this year by Jacob & Co. It features solely yellow diamonds set in the more difficult Asscher cut. The Billionaire Timeless Treasure piece, which took five arduous years to complete, is a significant moment in the history of luxury watchmaking and is meant to be worn on the wrist of the wealthiest and most discriminating Jacob & Co. customer.
Rapper Rick Ross, a well-known enthusiast and collector of rare gems, is rumored to be that client. He also reportedly owns expensive watches, jewelry, and cars. Although there is talk on social media that he would be interested in replacing his existing Billionaire watch with the Timeless Treasure, boxer Floyd Mayweather is rumored to be more financially comfortable to purchаse it.
Since everyone is talking about a purported new purchаse right now, how about Rick Ross reminding everyone that he already owns a billiоn dollar company? That’s precisely what he’s doing in one of his most recent Instagram photos, along with a ton of other things he’s pushing that have nothing to do with our shared interests. He wants us to know that he owns a Billionaire III Jacob & Co. watch.
The Billionaire III is available in a limited edition of just 18 pieces and was unveiled in late 2022. At $3 million each, it remаins one of the most rare timepieces available and a magnificent illustration of the caliber of diamond work that Jacob & Co. can produce.
Billionaire III is all white diamonds and totally iced out. There are 57 baguette-cut white diamonds on the bridges, 76 diamonds on the inner ring, and 75 emerald-cut diamonds on the case. In addition, the bracelet features 18K white gold latticework, which enables Jacob & Co. to arrange the stones in a way that makes them invisible. There are 504 emerald-cut white diamonds on the bracelet alone; they are all placed in this undetectable fashion. Like a diamond cherry on a dessert, the crown is a single rose-cut 1-carat diamond, totaling over 129 carats.
Driven by the skeletonized 72-hour power reserve of the Jacob & Co. manual winding caliber JCAM39, the Billionaire III provides a clear view of the movement through anti-reflective sapphire glass on both sides. With all of its elements and components arranged in a linear display so that they can be viewed and appreciated from any angle, this positions the movement as the jewel at the center of the jewel.
Without a dial, the watchmaker describes the “mechanical splendor of the skeletonized movement” that floats in the middle of this diamond waterfall. Yes, it’s fаncy jargon, but the amazing elements that go into making up this watch are undeniably beautiful. If only you could look past all that glitter and shine to appreciate those gems up close.
Similar to the previous Billionaire models, this one also has the word “Billionaire” with a smiling face in place of the letter “O” on the caseback.Although Rick Ross has been spotted out wearing the Billionaire III since it was initially unveiled, this is the first time he has paired it with matching pinky diamond rings from Jacob & Co. The timing is probably not coincidental, as he is also seen wearing the same watch on the cover of Superwatchman Magazine and there have been recent whispers about a potential acquisition of the Billionaire Timeless Treasure. Without a doubt, this is a flex—and a proper one at that.
