On Saturday in New York, Selena Gomez celebrated the debut of her brand’s gentle pinch radiant powder blush.
The singer, 31, looked amazing in an all-pink outfit that included a baby pink coat slung over her shoulders and a dress with a subtle floral pattern.
Her brown hair was worn free and parted slightly to the side, creating a sixties-inspired look with volume in the back.
The Wizards of Waverly Place star posed with her newest product while accessorizing with silver jewelry and pink heels.
Influencers including Alessya Farrugia, Pearse Renfree, and Jaeda Marie were also present at the pink-themed celebration.
The pop sensation debuted six new hues of power blush, the newest addition to her beauty line.
Previously, her brand offered a limited selection of liquid blush hues.
Attendees had the opportunity to test out and see the product before it was available on store shelves.
In support of the music singer who is now a company owner, several people wore pink.
Gomez just revealed her goofy side to her followers last week when she shared a TikTok video of herself showcasing the newest blush enhancements.
‘Me when I introduce a new product to the Rare Beauty line you all ask for,’ she commented in the video, flashing one of the power blushes over an audio that laughs and says, ‘Again.’
“Clearly SUPER serious about my new @RareBeauty Soft Pinch Luminous Powder Blush,” she said in the post. No, but I’m really eager for you guys to give it a try at last.
With 2.8 grams of product and six hue options, each blush compact costs $26.
At the moment, Sephora stores are the only places to purchase it.
Chief Product Officer Joyce Kim stated, “This endeavor was about Selena’s perspective on beauty that was different from everything else out there, especially at a time when celebrity-founded brands were really being scrutinized and questioned for authenticity.”
As I got to know Selena better as a person, I realized that she genuinely wants to represent herself as she is, and that everything she does comes from the heart and with good intentions. She told Beauty INC., “And that was reflected in the product as well.”
The star’s love and commitment to the makeup she is creating won over the Chief Marketing Officer of the brand.
Liquid blushes are a difficult product to sell. However, observing her apply makeup and how it brightened her face was transformational. Three years later, she added, “we are the #1 franchise and are still growing. We have established ourselves as this blush brand on TikTok and all other platforms.”
Before launching it in North America in 2020, Selena founded the brand in 2019. According to Bloomberg, the business made almost $70 million in sales in the blush category alone last year.
They sold 3.1 million copies of the popular blush last year, which she often advertises on social media.
Also on track to treble sales from the previous year is Rare Beauty. Gomez launched the brand and has now grown to thirty nations.
While a number of other celebrity beauty products have failed to last over time, Gomez’s company seems to be flourishing.