David Beckham has reconnected with Kevin Hart for the new Modern Essentials chosen by David Beckham campaign for H&M, bringing together one of the world’s most iconic figures and a global comedic phenomenon. This new campaign, featuring David and Kevin in identical pieces from the autumn/winter 16 collection, follows Kevin’s ambitions to star in “I, Beckham: The Musical,” which will premiere on hm.com on September 26.
“I had so much fun shooting the original H&M commercial with Kevin that we knew we wanted to do a sequel. This time, we’ve taken the story even further. “I hope everyone enjoys it; we certainly enjoyed filming it,” adds David Beckham.
“It’s amazing to have the opportunity to demonstrate once more to the world what everyone already knows: I am the true influence for David Beckham’s style. Kevin Hart adds, “He copies everything from me.”
The new commercial follows David and Kevin on a road trip from Los Angeles to Las Vegas, where they are meant to meet with financiers for a new Vegas musical. Along the way, Kevin’s dedication to his role as David grows even stronger. David and Kevin appear in the campaign wearing two styles from the collection: a zip-up flying jacket with fake fur collar worn with a turtleneck and a block stripe knit sweater.
“David and Kevin look great in the campaign. Modern Essentials is a collection designed to help men maintain exceptional personal style no matter where they are. The flying jacket and stripe sweater are new wardrobe staples for guys all over the world,” says Andreas Löwenstam, H&M’s Head of Design Menswear.
Fredrik Bond, who directed the previous two David Beckham ads for H&M, directed the campaign again. It was shot outside of Los Angeles in May, and David shared an on-set photo on Instagram to announce his new campaign with Kevin.
David Beckham’s autumn/winter 16 Modern Essentials collection will be available in all H&M male stores and online beginning September 29.
